The brief
A 10-minute conversation.
Coach Brain learns your philosophy, your formats, your progressions, your cues, your red lines. Then it keeps learning from every program you write. Fully visible, fully editable.
Your AI, transparent.
Built with 50+ Hyrox, CrossFit and functional fitness coaches
The Skool of Fitness.
Your clients don’t just train. They belong.
Jimmy isn’t a management tool. It’s the retention platform for modern coaches — Hyrox, CrossFit, functional. Structured workouts, community, payments. Less is more.
Start for freeNo credit card3 free clients for life
Skool×No fitness tools
WhatsApp×No structure
TrainHeroic×No community or course builder
Coach DashboardTrack client momentum, revenue health, and engagement in one glance
• DISCOVER JIMMY IN ACTION
One platform. Everything a modern fitness coach needs
Build structured training blocks in seconds.
EMOM, AMRAP, circuits, strength — all native, all built for coaches who move.
Work BlocksEMOMAMRAPCircuitsVideo Library
Try It NowCoach BrainComing soon
Every coach gets an AI trained on one thing: them.
AI that works for the coach. Never instead of the coach.
Ask Coach Brain…
⏎Week 3 · Lower body
Back squatBarbell · rack4 × 6 @ 80%
Hip thrustGlutes3 × 10
PlankCore finisher45 s
A preview of Coach Brain. Not available yet.
The copilot
One bar, everywhere you work.
Ask in plain words. It writes into the builder, not into a chat window. You review the diff, undo in one tap.
It doesn’t suggest. It does.
The loop
Every edit trains your Brain.
It compounds with usage. The longer you coach with it, the closer it gets to how you actually think.
Generic AI writes generic programs. Coach Brain writes yours.
Join the Coach Brain waitlist
Without Jimmy
(Client) Marco D.
“Hey coach, where’s my program? Can you resend the PDF and update my schedule?”
Training Spreadsheet
Workouts to update manually, every single day, for every client.
Manual Payments
Follow-ups, forgotten invoices, mistakes — every payment is a separate task.
Session Scheduling
Planning by hand, across notes, files and messages with no automation.
One app Built around
how you actually coach.
Disorganized coaching: scattered tools, zero automation, and time wasted on admin instead of athletes.
Scattered tools: WhatsApp, Excel, PDFs
No visibility on client progress
Payments followed up manually
Vague tracking, sometimes non-existent
Unprofessional image for your clients
Time wasted on repetitive tasks
Launch your premium coaching in 3 steps.
You can be up and running in under 10 minutes. Promise.
STEP 01
A
Alex Johnson
jimmy.app/alexj
Logo
Upload brand logo
Coach bio
+30 XP
Create your free account
Sign up in 30 seconds. No credit card required. Set up your coach profile, add your logo and brand colors.
STEP 023 clients invited • awaiting
jimmy.app/alexj/join
M
S
J
Invite your first clients
Send an invitation link via WhatsApp or email. Your clients download the iOS/Android app and join in one click.
STEP 03
Revenue this month
€3,840
+28% vs last month
Active clients16 coaches
Coach, earn, scale
Build your programs, engage your community, collect via Stripe. You focus on your expertise — we handle the rest.
Everything you need. Nothing you don’t.
Jimmy isn’t a feature factory. We do five things with excellence — and stop there.
Upper Body ADay 1 / 5
Work BlocksEMOMAMRAPCircuitsVideo Library
TECHNOLOGY
Not a hacked-together app. A truly native one.
Jimmy isn’t a disguised web wrapper or a vibe-coding project. It’s a high-performance mobile app built by engineers, designed for stability and scalability. Your clients deserve an app as solid as your coaching.
Scalable & secure architecture
Modern backend, battle-tested infrastructure, and best practices for data protection and reliability.
Designed for real usage
Built with feedback from active Hyrox, CrossFit and functional coaches — not as a generic template app.
COMPETITIVE LANDSCAPE
Built for the new generation of fitness coaches.
Every competitor tries to serve everyone. Jimmy serves you.
Feature
JimmySkool
Trainerize
TrueCoach
FITR
WhatsApp
Structured workout builder
Community feed
Course Builder (modules/lessons)
Native iOS/Android app
Integrated 1:1 messaging
Payments & subscriptions
Progress tracking
Workout templates
Platform transaction fee
1%
2.9%
3.15%
5%
5.99%
—
Total coverage
8/8
3/8
6/8
5/8
7/8
2/8
Figures are each provider's own rate, and they do not all break out Stripe the same way: Jimmy's 1% (Club plans; 5% on Free) sits on top of Stripe's processing fees, while Skool's and TrueCoach's appear to be all-in. Skool's 2.9% is the Pro plan — Hobby is 10%. Trainerize does not state a rate on its public pricing page. WhatsApp has no payments of its own, so there is no fee to quote. Checked August 2026.
Beta · −15% for lifeLock in your rate before public launch — keep it forever.
One plan. Price follows your roster.
Same features for every coach — drag to see your price.
for up to 3 clients
€0/month
Payments & billing, handled for you — Jimmy takes care of invoicing, reminders and client access automatically. Included with a 5% fee on payments, which drops as your business grows. (Stripe 1.4% + €0.25)
Your −15% beta rate is locked for life — even after public launch — as long as your subscription stays active.
Everything included, on every plan
- An intuitive workout builder coaches actually enjoy using
- Messaging that feels closer to WhatsApp than old-school coaching chat
- A client app your athletes actually want to open
- Smooth payments built right into your coaching flow
Add-ons
Team / Gym Accounts
+€19/mo per coach
Coach BrainComing soon
Included in Club at launch
AI ProComing soon
+€19/mo
Open Beta
You’re not buying a product.
You’re co-building a platform.
Jimmy is in Beta. Not all features are available yet — and that’s exactly why now is the right time to join. Your feedback shapes the product. Your requests become features.
Direct access to the team
Private Discord with the founders. Talk to the people building Jimmy.
Your feedback = our priorities
You vote on what we build next. Your requests become real features.
New features every week
Public roadmap, weekly changelog. Transparent product status, always.
The humans behind Jimmy.
A small team. A big vision. Built by coaches, for coaches.
100%Founder-ledBuilt with coaches.
<24hResponseDirect access to founders on Discord.
WeeklyReleaseNew feature shipped every week.
Frequently Asked Questions
Everything you’ve been wondering.
Still have questions? Talk to the founders on Discord
Our Manifesto
Fitness software manages clients.Jimmy creates an experience.That’s not the same thing.
We believe the future of fitness belongs to independent coaches who build engaged communities — not faceless franchises delivering PDFs.
Less is more. Built to belong.
Start for free.Grow at your own pace.
No credit card. No 14-day limited trial. Just a platform built for coaches who really want to scale.
Join the coaches building Jimmy with us.
HyroxCrossFitFunctional Fitness
No commitment · No credit card · -15% for life for beta coaches