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The Jimmy Blog

Playbooks for coaches who keep their athletes.

Retention tactics, programming ideas, real client stories and the business of coaching — written for the people running the gym floor, not the boardroom.

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Product UpdatesJun 1110 min

Building the “Skool of Fitness”: Why We Combine Coaching, Community, and Courses

Your coaching, community, and education shouldn’t live on three different platforms — here’s why bringing them together creates a true “Skool of Fitness”.Your coaching, community, and education shouldn’t live on three different platforms — here’s why bringing them together creates a true “Skool of Fitness”.

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Latest articles

Business5 min

The Top 5 Tech Mistakes Holding Online Coaches Back (And How to Fix Them)

Most online coaches don’t fail from lack of effort but from messy systems — here are 5 tech mistakes that quietly kill progress and how to fix each one.

Jun 20
Coaching & Retention5 min

How to Keep Online Coaching Clients Engaged for 6+ Months (Especially in Functional and HYROX)

Long-term clients don’t happen by accident — here are concrete retention tactics tailored to functional and HYROX coaching so people stay 6+ months instead of ghosting after 8 weeks.

Jun 20
Business5 min

From WhatsApp Chaos to Clear Systems: Organizing Your Online Coaching in One Place

If your business lives in WhatsApp, Sheets, and random apps, this guide will help you centralize your online coaching into a system you can actually manage.

Jun 20
Business5 min

The Essential Tech Stack for Modern Fitness Coaches in 2026

Cut through the noise: here’s the lean tech stack modern coaches actually need in 2026 to program, communicate, and get paid without chaos.

Jun 20
Coaching & Retention5 min

How to Build an Online Club Around Your Coaching (Not Just a Client List)

Turning a list of clients into a true online club comes down to identity, shared space, and simple rituals that keep people coming back.

Jun 20
Coaching & Retention8 min

How to Program HYROX Training Blocks for Your Clients (A Coach’s Guide)

HYROX isn’t “just more metcons” — learn how to structure blocks, weeks, and sessions that actually prepare your clients for race day.

Jun 9
Product Updates7 min

Why We Refuse to Be “All‑in‑One” (And What We Focus on Instead)

“All‑in‑one” sounds great until you have to use it daily — here’s why we’re avoiding that trap and doubling down on a few core pillars for modern coaches instead.

Jun 6
Product Updates6 min

Designing a Program Builder for Real Training (Not Just Pretty Screenshots)

Nice UI isn’t enough; a real program builder has to handle messy, real‑world training like strength blocks, EMOMs, and full weekly views without slowing you down.

Jun 3
Training4 min

The Modern Coach Playbook: From In‑Person PT to Hybrid Coaching

Stuck trading hours for money in the gym? This playbook shows how to move into a hybrid model without losing quality or burning out.

May 28
Business9 min

Why Most Fitness Apps Fail Modern Coaches (And What We’re Doing Differently)

Most fitness apps were built for generic tracking, not for performance‑driven modern coaches — here’s why they fall short and what a coach‑first platform needs instead.

May 24
Coaching & Retention6 min

From Spreadsheets to Systems: How Modern Coaches Actually Program

Spreadsheets are flexible but fragile; we break down how modern coaches really program and what a better system needs to respect from that workflow.

May 20
Coaching & Retention7 min

The Retention Gap: Why Coaches Lose Clients Before Day 90 (And How to Fix It)

If your clients quietly disappear around week 8–12, the problem isn’t just motivation — it’s missing systems for follow‑up, progress, and belonging.

May 16
Coaching & Retention5 min

Functional Fitness Programming: 5 Principles Every Online Coach Should Follow

Random hard workouts aren’t a strategy; these five principles will help you build functional programs that clients can stick to and progress on long term.

May 12